Arm & Hammer Sensitive Care Baking Soda Toothpaste is specially designed for use with those suffering from sensitive teeth. This deep-cleaning toothpaste provides daily protection for sensitive teeth. The gentle formula helps to maintain your teeth’s enamel and helps to deep clean your gums. Made with specially formulated Baking Soda, nature’s clinically proven cleaner, Arm & Hammer Extra White Toothpaste provides a gentle and deep clean for your teeth. Experience the exceptional deep clean for: Reducing Sensitivity Healthy Gums Fresh Breath Maintaining Enamel Leaves your teeth feeling deep cleaned and fresh. Directions: Brush twice daily. Contains: Sodium Bicarbonate (Baking Soda, Aqua, Sorbitol, Potassium Nitrate, Glycerin, Sodium Saccharin, Cellulose Gum, Aroma, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate, Sodium Fluoride, Limonene, CI 77891. Caution: Always read the information on the packaging before use.